EatoBiotics icon

The Journey

Roadmap

Where we're going

Three pillars, one mission. From Substack community to published book to companion app — each step builds on the last to create a complete biotic food system for everyone.

Overview

Three Phases

2025

Foundation

Underway

Establish the Substack, begin book development, and define the app concept.

2026

Growth

Coming

Grow the community, publish the book, and begin app development.

2027+

Scale

Future

Expand content, release new editions, and launch the app ecosystem.

Done
Active
Planned

Substack

Underway

Building the Community

Launch & Establish
Weekly Content Cadence
Community Growth
Cross-Platform Integration
01

Launch & Establish

Done

Launch the EatoBiotics Substack as the primary content home. Introduce the biotic framework — prebiotics, probiotics, and postbiotics — through accessible, science-backed writing.

02

Weekly Content Cadence

Active

Publish consistent weekly content covering biotic food education, county food spotlights, seasonal eating guides, and deep dives into individual foods and their microbiome impact.

03

Community Growth

Planned

Build an engaged subscriber base through discussions, reader Q&As, and community-driven content. Create a feedback loop where reader questions shape future posts.

04

Cross-Platform Integration

Planned

Connect Substack content with the book chapters and app features. Substack becomes the living companion — updating readers as the book publishes and the app takes shape.

The Book

In Progress

EatoBiotics — The Guide

Research & Content Development
Writing & Editorial
Design & Production
Publication & Distribution
01

Research & Content Development

Active

Deep research into the science of prebiotics, probiotics, and postbiotics. Map out the chapter structure from gut foundations through to real-world food application and recipes.

02

Writing & Editorial

Active

Write each chapter as a Substack installment first — testing ideas with the community before they become book content. Cover the biotic framework, food profiles, and the EatoBiotics Plate.

03

Design & Production

Planned

Commission illustrations, food photography, and infographics. Design the EatoBiotics Plate visual, chapter layouts, and the cover. Prepare print and digital editions.

04

Publication & Distribution

Planned

Publish 'EatoBiotics: The Food System Inside You' in digital and print formats. Launch to the Substack community first, then expand through wider distribution channels.

The App

Designing

Your Biotic Companion

Concept & Design
Core Features
Community Features
Launch & Iteration
01

Concept & Design

Active

Define the app's core purpose: a personal biotic food companion. Design the UI/UX around the Biotics Score, food logging, and the three-pillar framework. Prioritise simplicity and daily habit formation.

02

Core Features

Planned

Build the Biotics Score (daily 0-100), food logging with auto-tagging for prebiotic, probiotic, and postbiotic foods, food system trend tracking, and a searchable food profile library.

03

Community Features

Planned

Add local producer connections, county food maps, seasonal eating suggestions, and social features that connect app users with the broader EatoBiotics community.

04

Launch & Iteration

Planned

Beta test with the Substack community, gather feedback, iterate on features, then launch publicly. Continuous improvement driven by real user data and community input.

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